I’M NOT AN ARTIST, I’M AN ARTWORK.

Hello,
My name is Andrea.

If I had been a nurse I would have probably said that I was a surgeon. I do not lie, I like to think big.

I am an Italian Art Director & Creative Designer in the field of communication and if it is true that this does not necessarily make me an artist, it is also true that my works are considered by many to be an art form.

I studied industrial design in Milan and then I specialized in art direction. Now I work in a creative communication agency in Lugano and different projects are currently under way in Milan.

In the past artists used mainly brushes and chisels to produce their art, now technology has changed our lives, we have PCs, smartphones, digital cameras and for many, including me, these have become the basic tools for experimenting and expressing their art.

My works communicate at a highly visual and simple level, which easily reaches the generation of Internet and social networks (for example, Instagram) and lends itself better to the mechanisms of virality that anyone wants to communicate today in their online research.

I offer the works of great artists of the past by reinterpreting them in an ironic, current and provocative tone. Well, sometimes even in a irreverent way.

 Today, everything has changed and it is constantly changing, and so, why not modify the most celebrated works of art and offer it to a new audience?

I think I have found the way to reach people, which is easy and difficult at the same time, but it is a contemporary way to do it.

 My creative research and my artistic challenge are therefore able to involve as many people as possible, dividing them into two parts with a mixed idea.

Something should be very polarizing in today’s media landscape to resonate. This does not mean that it should be offensive, but it must evoke thought from at least two sides of the spectrum: believers and non-believers, rich and poor, republicans and democrats. This is a paradigm that the world and the media are used to. As long as you can build a story that fits that paradigm, it will be able to spread.

 My art live of contrasts.

As a matter of fact, i am observant and unobservant, intelligent and superficial, social and asocial, passionate and flat, courageous and cowardly, provocative and conformist, respectful and desecrating.

 I think it’s very important not to lose your own personality. You cannot please everyone, and the search of consensus through the influence of social media could be very dangerous and detrimental to your own creativity.

 I am not afraid of criticism and I like the relationship with the public: if a job is able to provoke a reaction, it means that it is capable of arousing emotions and regardless of its value, I think this is the real success of an artwork.

 My creativity is nourished by images and my mission is to bring people closer to creativity to see things differently than we are used to. I believe that if we change the way we see the world, we can definitely change our lives.

 

– Andrea Crespi –

 

 

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ANDREA CRESPI x FORWART MAGAZINE – MILANO DESIGN WEEK 019 / LAMBRATE DESIGN DISTRICT

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ART IN VIENNA.

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